Move over, Beer, Wine and Spirits.
Cider is now the fastest-growing alcoholic drink category worldwide, thanks to its relatively healthier benefits.
Here are 10 reasons why you’re better off having an Apple Cider, particularly Strongbow Apple Ciders....
- It’s all about the A-word…
A is for Antioxidants. Apple Ciders are
made from fresh apples, and apples as we all know, are packed with
antioxidants. These are chemicals that shore up the body’s defenses
against heart disease, cancer and several health conditions brought on
by aging.
Apple ciders tend to have more
antioxidants than a corresponding amount of white wine or green tea.
Best of all, the Institute of Food Research, Norwich, in a separate
study showed that by drinking apple ciders, “antioxidants are rapidly
absorbed into the bloodstream, enhancing the health benefit.”
- No added sugars (in Strongbow at least)
Team Fit fam stay with me. Granted,
various Cider brands have varying amounts of sugars but there are
others, like Strongbow, which have no added sweeteners, reducing the
overall sugar content in your drink. Strongbow also falls into the
category of “dryer,” crisp ciders, which are fermented in such a way
they turn out with less sweetness (sugar). So though it is always best
to get your sugars from healthy food rather than liquids, you can, of
course, rest easy knowing there are no added sweetening agents in
Strongbow.
- Because it has low sodium
Many of our organs can benefit from a
lower sodium diet, including kidneys, the heart, and science shows a
link between sodium intake and blood pressure. Small wonder more people
turn to apple ciders for that low-sodium, occasional treat. Others will
also use apple cider to even cook, in a bid to add flavours to
low-sodium meals, desserts and snacks.
Strongbow Gold Apple Cider has low sodium, and the 33cl bottle has less than 20 calories. How’s that for Fit fam?
- You’ll likely not get drunk (as fast)
On the days you decide to go all out,
remember that #DrinkResponsibly is not just a hashtag. You will be
better off starting with a Cider, particularly if it is an event where
your boss, your crush or potential spouse does not wish to see you
standing on some table, reciting all the songs from Sound of Music
incoherently.
Ciders are also the perfect drink to
wind down your drinking “clock” – the top Alcohol By Volume (ABV)
content in ciders generally is around 8%, Strongbow apple ciders has
just 4.5%, while other alcoholic drinks go far higher.
By switching from higher ABV drinks to
Ciders, you will likely end the night or outing ensuring you stay within
your alcohol tolerance limit. A win-win situation, so you do not wake
up the next morning to see viral videos of yourself with the hashtag
#WhoseUncleIsThis or #WhoseAuntyIsThis
- You’d be truly #BuyingNigerian
The only Cider not imported into Nigeria
is Strongbow Apple Ciders. So, by buying and drinking a bottle of
Strongbow, you would be contributing your bit to the national economy.
This Cider is the only indigenously produced one; brewing and packaging
in line with the highest standards in Nigerian Breweries and best
practices in the global space. So, next time you get that therapeutic
high that comes with the first, chilled sip of your favourite drink, if
you’re having a Strongbow then be sure to also bask in that little extra
feel-good vibe you get from being #ProudlyNigerian for #BuyingNigerian.
- It has a lot to do with the F-word
Flavours. As tasty as it is, Cider is
also one of the most sociable drinks on the circuit – it mixes with a
wide range of spirits and liquor and will remain a staple in the arsenal
of savvy bar folk.
- Apple Cider is better, palate-wise
Still on tastes, if you are a new
drinker, you are right to be afraid of Beer – because regardless of your
gender, Beer is an acquired taste, while Spirits are not for every
occasion. Only hardy, long-time drinkers know the enjoyment in glugging
ice-cold Legend Stout with Onugbo soup. Because bitter Stout with Bitter
leaf soup is what Jay-Z is to Beyoncé – a match made in heaven.
So if this is not you? Have no fear;
Strongbow Apple Ciders has the social drinker or newbie drinker covered,
outings wise. Cider makes a great pairing with anything from fish
dishes, (yes even catfish pepper soup), to finger foods like Samosas,
Prawn crackers, and its light composition is perfect for preparing your
palate for a fresh bite in between courses. Best of all? The fruitiness
but low ABV means you will get a rush washing down some peppered Chicken
or Suya with a cold Strongbow Cider after a hard day at work…or play.
8.You would be “selfie-proof”
Not sure why drinking (even in
moderation) gets a bad rap but that is no reason to stop enjoying
yourself. In this day when Snapchat, Instagram, Twitter, Facebook and
all what else conspire to snitch on you, it is best you stick with an
Apple Cider.
The Strongbow Apple Ciders bottle has no
suspicious froth, is clear and therefore innocuous, meaning you can
safely snap your selfies or let yourself get snapped without your street
cred going down the drain in seconds. No one can say you have joined
“bad gang,” or mistake you for an alcoholic. Apple Cider is a
work-friendly-selfie, parent-friendly-selfies. Go ahead – pose away.
- It is pocket-friendly
To be honest, we (me and my squad) had a
collective eye-roll session where we first went “uhm, here comes
another Cider.” But truth be told – Strongbow Cider is several notches
away from the other brands imported into the shelves at supermarkets and
it costs just 200 Naira.
- There’s a promo on ATM (means “at the moment,” Grandpa)
Now, like Vanessa Williams…I saved the best for last.
The only thing better than paying less
for something that’s great quality is…not paying at all! So if
pocket-friendly is still a bit of a challenge, then Strongbow Cider
feels you, knows the struggle and has your (totally justified stingy)
back. For at least until the end of 2016, Strongbow is giving out free drinks at key events around the country
so be sure to look out for us when attending your events. So folks,
grab your freebies now, while the offer lasts. Because there is no such
thing as too much free Cider. Bottoms up!
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